KATIE

MCCONVILLE

100T

ABOUT

Highly motivated team player, negotiator, communicator,

and troubleshooter.


An accomplished marketing strategist with experience

in storytelling across a variety of channels such

as videos, email campaigns, direct mail, digital/print ​advertising, social media, websites, and more.


Adept at maintaining strict budgets and guidelines while ​delivering exceptional results. Unfazed by tight deadlines

and thrives in fast-paced multifaceted environments.

Can skillfully manage multiple large-scale projects

without compromise.


Call of Duty KD: 1.35

Valorant Peak Rank: Plat 2

(Note: insanely down bad this Act.)

WORK

Thank you for reviewing my portfolio! I am ​happy to provide more information or a variety ​of work upon request. I recognize I don’t bring ​specific esports industry experience, but I ​wanted to share my past work where I have ​concepted, lead, and brought marketing ​materials to life of all shapes and sizes.

I have experience working with influencers ​and creating content.


The work selected showcases my experience ​working with large-scale brands and/or ​bringing unique creative assets to life.

MCDONALD’S


Role: Project manager, copywriter, ​strategist

Industry: Food and Beverage


Created content with and for brand ​partners such as the Jacksonville

Jaguars and Nashville Predators to

launch brand deals based on specific ​sporting event outcomes.


Also created unique content for new ​product launches such as the crispy ​chicken tenders and McCafe Frappe

GOOD TIDINGS

Role: Project manager, copywriter, strategist

Industry: Nonprofit


Managed, strategized and concepted any brand ​or campaign pieces necessary ranging from ​digital advertising campaigns, direct mailers, ​donation tool-kits, anniversary books, etc. ​Example link for content written for the 25For25 ​campaign increased new donations by 12%.

Social posts were often shared on influencer ​pages such as Kerri Walsh-Jennings or Jason ​Mraz. View campaign materials here.


TESTIMONIAL


"At the highest level, project ​management was a nine or 10.


In terms of the project and the scope of ​work, it went really well, and I attribute ​that to the leadership of Katie."

- Vice President of ​Marketing, Topstep

LET’S ​CHAT

Design elements:

AD​DRESS

904 Surrey Lane

Sleepy Hollow, IL 60118

EM​AIL

kmcconville08@gmail.com

PHONE​

847-562-6671