KATIE
MCCONVILLE
100T
ABOUT
Highly motivated team player, negotiator, communicator,
and troubleshooter.
An accomplished marketing strategist with experience
in storytelling across a variety of channels such
as videos, email campaigns, direct mail, digital/print advertising, social media, websites, and more.
Adept at maintaining strict budgets and guidelines while delivering exceptional results. Unfazed by tight deadlines
and thrives in fast-paced multifaceted environments.
Can skillfully manage multiple large-scale projects
without compromise.
Call of Duty KD: 1.35
Valorant Peak Rank: Plat 2
(Note: insanely down bad this Act.)
WORK
Thank you for reviewing my portfolio! I am happy to provide more information or a variety of work upon request. I recognize I don’t bring specific esports industry experience, but I wanted to share my past work where I have concepted, lead, and brought marketing materials to life of all shapes and sizes.
I have experience working with influencers and creating content.
The work selected showcases my experience working with large-scale brands and/or bringing unique creative assets to life.
MCDONALD’S
Role: Project manager, copywriter, strategist
Industry: Food and Beverage
Created content with and for brand partners such as the Jacksonville
Jaguars and Nashville Predators to
launch brand deals based on specific sporting event outcomes.
Also created unique content for new product launches such as the crispy chicken tenders and McCafe Frappe
GOOD TIDINGS
Role: Project manager, copywriter, strategist
Industry: Nonprofit
Managed, strategized and concepted any brand or campaign pieces necessary ranging from digital advertising campaigns, direct mailers, donation tool-kits, anniversary books, etc. Example link for content written for the 25For25 campaign increased new donations by 12%.
Social posts were often shared on influencer pages such as Kerri Walsh-Jennings or Jason Mraz. View campaign materials here.
SUPER
AWESOME
Role: Project manager and strategist
Industry:
Kid's Gaming
Launched a global developer portal that was then featured on Epic Games Website. Launch was huge success however still waiting on metrics.
View developer
portal here.
UNICEF
Role: Marketing manager and strategist
Industry: Non-profit
During COVID, it was hard for nonprofits to organize their larger in-person activations. Alongside the UNICEF team, our agency organized an online concert with celebrities globally.
Response: >650K attendees.
STRATEGY
MAKE-A-WISH
Role: Client manager, strategist, copywriter
Industry: Non-profit
After working with a research partner, strategized and developed brand guidelines for the new Make-A-Wish brand. This was an international rebrand dedicated to bringing kids’ stories to life.
View live brand book here.
HARBAUGH COACHING
Role: Marketing manager and strategist
Industry: Online Learning and brand influencer management
Developed and wrote a brand story for a coaching platform founded by NFL Coach John Harbaugh.
View story/brand messaging samples here.
CUEBIQ
Role: Project manager, copywriter, strategist
Industry: SaaS Tech
Concepted and wrote comic book. Launched both a print and online animation. Increased conversions of online landing page by 15% for digital download.
View comic book pdf here.
TESTIMONIAL
"At the highest level, project management was a nine or 10.
In terms of the project and the scope of work, it went really well, and I attribute that to the leadership of Katie."
- Vice President of Marketing, Topstep
LET’S CHAT
Design elements:
ADDRESS
904 Surrey Lane
Sleepy Hollow, IL 60118
EMAIL
kmcconville08@gmail.com
PHONE
847-562-6671